Over-the-top content (OTT) comprises all the media we consume over the internet without the use of things like cable boxes. Increasingly, people are ditching their traditional cable providers to subscribe for online options like Netflix and Hulu. Although price is cited as a factor in people making the switch, convenience has been found to be the primary reason people cut the cord.
1. Parks Associates has found adoption of OTT video subscriptions has increased by 12% since Q3 2014, with the number of available services and consumer awareness both increasing.
2. Millennials love streaming. The Limelight Networks found that nearly 80% of millennials subscribe to at least one over-the-top (OTT) streaming service like Netflix or Hulu. This is up from roughly 68% in May 2015 and it’s well above the 61% of all the other age groups.
3. Miner & Co. Studio reports that 76% of survey respondents believe that there are better series’ available now than before streaming services existed. If they had to choose, viewers say content on streaming platforms is higher quality than programming on cable or broadcast networks.
4. The world record for binge-watching TV was recently broken by Alejandro “AJ” Fragoso, who watched 93 straight hours of television.
5. According to a Roku survey, 21% of Americans place more value on TV streaming than brushing their teeth. Maybe we’re a little too Down With OTT.