Mary Meeker recently released her extensive internet trends report for the crowd at Code Conference in California. Here are some key takeaways from her presentation:
1. U.S. adults spent nearly 6 hours per day on digital media in 2017. Some 3.3 of those hours were spent on mobile, which is responsible for overall growth in digital media consumption.
2. Voice-controlled products like Amazon Echo are taking off. The Echo’s installed base in the U.S. grew to more than 30 million in the fourth quarter of 2017.
3. Physical retail sales are on the decline and e-commerce sales growth is continuing to accelerate. It grew 16% in the US last year.
4. The speed of technological disruption is accelerating. While it took about 80 years for Americans to adopt the dishwasher, the consumer Internet became commonplace in less than a decade.
5. Employment types will be in flux. Expect more on-demand and internet-related jobs to predominate.
What this means if you’re an Internet service provider:
– More customers adding more devices and spending more time online watching video will mean that your network will need to provide a consistent user experience. IF you’re getting complaints about buffering, videos not loading, slow internet, or devices not connected, it may be time for a network checkup.
– Brick and mortar stores in your serving area will need communications solutions to help them compete in the new economy. Make sure you’re offering services such as high speed internet (recommended 100Mbps or more), unified communications, and managed Wi-Fi.
– There’s a rise in digital workers and small/home office customers that need the full suite of business services delivered to their home.
Interested in talking about the implications of Meeker’s report? Give us a call today (303)-678-1844.