#TBT: Vintage & Relevant

Hold the pickles, hold the lettuce; special orders don’t upset us!

What’s so great about this ad and this mantra—which Burger King still lives by 45 years later—is that they only have a certain number of ingredients, but they make it seem like they’re delivering a custom product. This idea translates to other industries as well. You only have a set number of services your company offers, but presenting and bundling them in a way that’s compelling to the market is key!