The Benefits of an Engaged Social Media Presence

            Our world is becoming increasingly more social. Social media platforms are ubiquitous, and we live in a society that thrives on personal connections. While you can still have some luck with traditional advertising methods such as billboards, social media should be an integral part of your marketing plan. This is because there are over 2 billion monthly active Facebook users as of Q4 2017. Similarly, Twitter has 330 million monthly active users. These are simply not channels you can afford to ignore. And don’t forget to optimize all your online material for mobile. Everyone has a smartphone; in fact, Facebook alone has 1.15 billion mobile daily users.           

          Having an engaged online presence can help your business in unprecedented ways. Here are the primary reasons to go social:

·      You reach more customers. As noted above, Facebook, for example, has over 2 billion active users. Your customers are on social media whether you like it or not; meet them where they are.

·      Improved customer perceptions. Having an online presence means customers can more easily share feedback. The positive feedback you can highlight on your pages so everyone can see how great you’re doing. If you get negative reviews, having an engaged online presence allows you to respond to your critics and hopefully alleviate their concerns. It puts the ball back in your court.

·      Improved Net Promoter Score. The Net Promoter Score is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others. Without being engaged online, your NPS will be nonexistent.

·     Better control of paid advertising. A social media presence enables marketing dollars to be better spent by providing control down to the microscopic level of a specific service area and interest for who you want to see any paid online ads. Traditional online outlets such as Google AdWords, Bing, and Yahoo only reference geo-location and previous search history, but social media sites give you more options.


Map of the Real World vs. Social Media 




As you can see, this is too important to be a part time job. We can help give your brand the authentic and engaging message you seek. (303)-678-1844 /