A network that can’t scale is like drinking a milkshake through a coffee straw; the milkshake keeps bigger and thicker with more toppings. So the question is, how are you building your straw?
If you’re looking to get great value from your network, building for scalability is critical. It’s not enough to build a network which minimally meets the needs of consumers in 2017; the networks need room to expand so they can accommodate more services and greater speeds down the road.
Drivers such as video streaming, the IoT, and VR alike will cause this need for network expansion. According to Cisco, by 2021 there will be 4.8B total connected devices, or 12.9 connected devices per capita in North America. Across global IP networks, there will be 3.3 Zettabytes of data. Networks that aren’t scalable simply cannot support this, and the customers will look for other options.
Virtual Reality is one of the major drivers of broadband usage, and the goal of VR is to generate a digital experience at the full spectrum of human perception—to recreate every photon your eyes would see, every vibration your ears would hear, and so on. This is a pretty incredible feat considering humans can process an equivalent of nearly 5.2 gigabits per second of sound and light—200x what the FCC predicts to be the future requirement for broadband networks (25Mbps). Our bandwidth milkshake is about to burst our existing network straw.
Contact us today to talk about positioning your network for the future.
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