Multiple-Dwelling Units (MDUs) such as apartment buildings and condos can help you add thousands of customers. They present the perfect opportunity for providers because MDU inhabitants make up over 18% of potential subscribers. 80% of MDU residents rate fast broadband internet as being more important than in-unit washers and dryers, and their habits are largely digital.
Cord cutting, disconnecting from cable/satellite to pursue solely streaming options, is growing at an exponential rate. As of 2016, half of US consumers subscribe to a paid streaming video service, and 1 in 7 Americans is a cord cutter. With over 130 available streaming services, streaming video must be part of your service set.
Working from home or telecommuting is on the rise as well. As of June 2017, 3.7 million employees (2.8% of the workforce) now work from home at least half the time. Additionally, regular work-at-home among the non self-employed population has grown by 115% since 2005, nearly 10x faster than the rest of the workforce.
You need a connectivity service that is geared towards this cord cutting, working from home market. The service set should include UCaaS and high speed internet. Furthermore, you should be looking for value added services to layer onto the connection, such as desktop as a service, office 365, security, and storage.
Are you looking for help developing and launching services to go after this market? Give us a call 304.678.1844 or drop us a note firstname.lastname@example.org